You might have heard of this Japanese Proverb, ‘Vision without action is a daydream, and action without vision is a nightmare.’ This means that if the person has a vision, but he/she is not performing any action to achieve that vision, his/her goal will always remain a daydream; also if a person is doing several actions but he/she does not have a proper vision that guides him/her to achieve his/her goals, he/she is less likely to achieve that goal. Hence, to achieve the goals one must have a proper vision statement. A visions statement is a short motivational statement regarding the future targets that the person or the organization wants to achieve. Vision statements help businesses to work on the projects and areas that directly help them in achieving the targeted goal without wasting their time on the projects that won’t add any value towards the success of the business. Here, in this article, we’ll learn about the significance of the vision statement, and how one can formulate the vision statement for their designing business; various vision statement examples of some of the design companies are also provided in this article.
Why do We Need a Vision Statement?
Vision statements help in providing the organization and its employees a focused and clear view about what does the company wants to achieve in the future. Without a clear vision, the employees of the company may not feel motivated enough to give their best in their work and they may end up clueless. Let’s suppose that you want to start your design company, what would be your actions in the beginning? You may say that looking for the clients, handling the designing projects, and giving the clients the best solutions. Now, ask yourself that do you still be doing these same things after three or five years. What is your expectation from your business in the long run? Well, that’s exactly what a vision statement can answer you. A vision statement can save a lot of your time by providing you with clear guidance. Without the vision statement, you may end up wasting a lot of your time in doing unnecessary tasks that might not be relevant towards your end goal or we can say towards your ‘vision.’ Vision statement gives you the idea that where do you look at your business after certain years. The vision statement encourages you to push your limits and achieve the set targets. A vision statement helps you in making various decisions, for example, if you get stuck at that whether you should do a partnership with the other company or not, just look at your vision statement and check whether the partnership with the other company aligns with your vision or not. If your business does not have any vision statement you may wander here and there with no proper idea that where you should head towards. To summarize, the vision statements act as a guiding light for you in your business that what decision you should make, what type of clients you should consider, and what projects would be beneficial for the company. Vision statements help you to stay focused on the growth of the company and avoid distractions.
How to Write a Vision Statement?
Every company have different visions so does their vision statement; however, the process of drafting the vision statement is almost the same. Following are some of the ways that you can follow for drafting the vision statement for your company.
1. Ask for Other’s Opinions
When setting up your business, you may be the only person who decides the vision statement for the company, but when you expand your business and hire other people you should ask for the opinions of your managers or employees in defining the vision of your company. Your vision statement should inspire the employees to put forward their best in every assigned project. Hence, deciding the vision statement based on the opinions of the entire organization is an effective method of drafting a vision statement.
2. Define Your Vision
You should have a clear vision that where do you see your company after five or ten years. Your idea of your company’s success after five or ten years should be reflected in your vision statement. Also make sure that only mention vision in the vision statement, and not the whole steps that how will be going to achieve that vision.
3. Make it Specific
One should always focus on making a unique, bold, and inspirational vision statement. If the vision statement of your company is general that can also apply to other companies, then it would not be motivating enough for the members of your company to work with enthusiasm. Vision statements motivate the team members when it includes something that only your company can offer to the clients.
4. Simple and Short Vision Statement
Try to keep the vision statement simple and concise. Do not add unnecessary lines in the vision statement. To avoid the lengthy vision statement, you can note down all your ideas on your paper, and then choose the main two or three points that must be included in the vision statement and cancel the other points. Make your vision statement by including the selected points, you can also use the cancelled points in improvising the main vision statement.
5. Keep it Jargon Free
Try to avoid using jargon words in the vision statement. If you use complex words in your vision statement it may not be understandable to everyone. You should draft a catchy yet clear vision statement.
6. Make Changes When Required
The vision statement is not permanent, the vision statement may need to be changed once you have achieved the vision mentioned in your vision statement. Hence, once your company evolve, make changes in your vision statement too because the company would not be able to grow further if you are still following the old vision statement.
Vision Statement Examples for Design Company
To write the visions statement for your design company, you can consider the following examples of some of the companies in the design business.
1. Adobe
To move the web forward and give web designers and developers the best tools and services in the world.”
2. Luxurious Web Design
Develop high quality and affordable web solutions that enable clients to establish a presence online, increase profitability, and continually improve productivity. Create Always, Think All Ways”
3. GrowthbyDesign
Our vision is that Growth by Design will be recognised across the UK as the defining moment of change in business success; where companies moved from marketing average to marketing great.”
4. Graphic Roots
Our focus on the future is to supply the business market in the region as well as in the world with our outstanding design solutions that would grow together with the firm and our client’s success.”
5. MetaDesign
Our goal is to create memorable branded interactions that awaken all senses.”
6. Clay Tech
Our team of talented, experienced and motivated industry specialists will be recognised as the best in their field. Our continued success will be driven by our people who will share in it.”
7. ACS Web Design and SEO
We consistently work on our development process to provide an informative, user-friendly and effective strategy to provide companies with the message or goal they are hoping to accomplish. This development process is tailored to meet the needs of small, medium and large size businesses and enterprises.”
8. Kreaytivelions
To become a prime performer, in providing quality Web, Print and graphic solutions in the competitive global marketplace.”
9. Webnexus
Our vision is to be the largest global mobile/web development company. Focused on constant innovation as our key for achieving the ultimate goal of success and emerging as a globally recognized company by providing superior quality services and solutions.”
10. 24K Designs
We aim to provide our customers with the best quality of service with a market-oriented approach to achieve their business goals.”
11. Insignia Web and Marketing
We aspire to be a globally reputed website development and Web Solutions IT Company in the world that leverages technology to deliver customized and cost-effective services. We believe to do work with the focus on emerging technologies and fulfilling clients’ requirements to have long term partnerships through mutual trust and loyalty.”
12. DNG Web Tech
Our Vision is to expand our web designing and software development business around the world by providing our clients customized and effective IT services to target their goals. We are capable to provide top-quality IT services like Web Designing, Website Development, shopping cart website, e-commerce website development, custom software development, SEO (Search Engine Optimization), Internet marketing, Email Marketing, SMS marketing, Domain and Hosting everything under one roof. We have well trained and experienced IT professionals.”