Marketing

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Index page of Marketing

Subject: Marketing Management

– Introduction to Marketing

  1. Marketing: Definition, Scope & Importance
  2. Marketing Concept
  3. Marketing Management Philosophies
  4. Holistic Marketing Concept
  5. Marketing Mix

– Marketing Environment

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  1. Marketing Environment
  2. SWOT Analysis

– Analyzing Markets

  1. Marketing Research Process
  2. Sources of Data Collection

– Product Decisions

  1. Product Life Cycle

Subject: Marketing Methods

  1. Referral Marketing

Subject: Advertising & Sales Management

  1. Sales Quota
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