Holistic marketing concept is a showcasing procedure which considers the business in general and not as a substance with different diverse parts. As indicated by Holistic marketing concept, regardless of the fact that a business is made of different offices, the divisions need to meet up to extend a positive & united business picture in the minds of the consumers. This concept includes interconnected showcasing exercises to guarantee that the client is prone to buy their product instead of their competitors.
Philip Kotler and Kevin Lane Keller define holistic marketing concept as follows:
“A holistic marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognize the breadth and inter-dependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.”
→ Example of Holistic Marketing Concept:
It is without doubt that an organization has various departments like R&D and product development, sales and marketing, accounting and finance, and lastly HR and operations. Hence in order to have a holistic marketing concept introduced in the business then the product development and R&D should accept the comments and views from the sales and marketing department in order to launch the product in the market for the customers to buy it. Then again these departments should work intimately with accounting plus finance to get the precise financial plan for the project. Sales plus marketing should communicate with the HR section to get the exact kind of personnel that they require, and at last, admin as well as operations should work out a plan to hold these personnel.
∗ Right product, right place, right profits and right time
In this way, in the above approach, a business can get the exact product at an exact price with the exact benefits. Alongside this, a business can get the exact individuals who will advertise the product in the exact way. If a business does all these things, then it can be certain to get the right consumer at its doorstep. This is the complete embodiment of holistic marketing concept.
→ Some key ideas which are essential in Holistic marketing:
- Marketing communications is to propel the exact message to the target group and this will increase assurance in the consumer for your business thus lifting the brand image.
- Internal marketing is commercializing amid all the sections in a business.
- Relationship marketing is constructing a superior association with your consumers, inside and end consumers are advantageous for holistic marketing.
- Performance marketing is driving the deals and income development of an association comprehensively by diminishing expenses and expanding deals.
- Integrated marketing is where products, administrations and marketing work as one, towards the development of the organization.
Accordingly, Holistic marketing is an idea which is organization-wide and helps the development of the organization with the right marketing of the product. With the ascent in rivalry, and the cutoff points put on clients with limited monetary assets, choices will be rare and as an organization, we need to actualize holistic marketing so that choices are made by consumers which are favorable to us.