What is Marketing Environment Marketing Environment concerns the influences or variables of the external and internal environment of a firm that controls the marketing management’s capability to construct and preserve the flourishing relationships with the consumer. An assortment of environmental forces affects a company’s marketing arrangement. A few of them are governable while others are unmanageable. It is the task of the marketing manager to modify the company’s policies together with the shifting environment. Macro and micro environment comprise the structure of the marketing environment. Definition of Marketing Environment: According to Philip Kotler, “A company’s marketing environment consists of the … Continue reading Marketing Environment: Definition, Micro & Macro, and Environmental Scanning